AIGA Atlanta
2017 Poster Show
Branding, Creative Direction
2017
About the Fundraiser
The Programming and Affinity Committee asked me to contribute the promotional artwork for AIGA Atlanta’s second annual Poster Show (the first was a music-inspired gallery event, for which I contributed a design for Duke Ellington’s Jeep’s Blues). The 2017 showcase, dubbed “Art Director’s Cut II,” would focus on film- and movie-inspired poster designs contributed by designers from across the city. Proceeds from the event went toward AIGA's annual programming.
About the Design
I created the call for entries and promotional artwork by hand out of paper and found objects. The title “Art Director’s Cut” is an obvious play on the film industry, but seemed like a good opportunity to explore paper cutout designs of theatre signs and marquees on a messy, artist’s desk backdrop – replete with a nod to the quintessential movie snack: popcorn, which I used to create three-dimensional lettering for the event’s main title. The entire piece was assembled in real life and photographed from above to create the final visual communication in portrait and landscape orientation.
All of the papercraft and three-dimensional popcorn typography was constructed by hand compositionally assembled in real life before being photographed.
Two things, however, were digitally manipulated: originally, the popcorn box and paper marquee sign were white and red, and the red was adjusted to the AIGA Atlanta branded pink; and the counter in the "A" letterforms of "AIGA" were added in post-production.
Credits
Created for AIGA (American Institute of Graphic Artists) Atlanta Chapter's 2017 Poster Show “Art Director’s Cut II”
Displayed and distributed live at the event in The Highland Ballroom on Friday, March 24.
Creative Director, Designer
Russell Shaw
AIGA Atlanta Planning Committee Directors
Jessica Mullis, Katie Bryl
Paper Sponsor
International Paper
Print Sponsor
Bennett Graphics
18"x24" finished size.
4/0 color.
