Citizen Supply

Branding, Environmental
2015

When Citizen Supply was planning the launch of their new marketplace in Atlanta’s Ponce City Market, they asked me to create a strong visual identity to attract people to this unique showcase of local makers. I came up with the design of a custom logotype, identity system, and environmental graphics.

Pulling a donut out of the original black Citizen Supply bag
ATL PCM "An Artisan Marketplace" script lettering window decal
The original Citizen Supply logo over a photo of a woman in a wide brimmed hat
Original Citizen Supply logo variations and stamps showing the 675 Ponce address
Citizen Supply's style guide

I also designed the launch party invitation that was a cross promotion with Bearings.

The launch party was a blowout.

Citizen Supply's launch party email invite design
3D bronze logo letters on a wall behind mannequins
Citizen Supply's neon sign inside the market

The identity and collateral turned out very well and helped establish Citizen Supply as a retailer renowned for cool at PCM.

White vinyl decal on the floor shows the vendor stall number four

Credits

Owners and Creative Directors
Phil and Anna Sanders

Art Director
Anna Sanders

Branding Designer
Russell Shaw

Photographer
Mary Caroline Russell

Moveable Wood Type Sign Construction
Greene Staging

Indoor Metal Sign Production
ImpactSigns

Exterior Neon Sign Production:
Denyse

Retail Bag Production
Danger Press

Special Thanks to Dana Ring, Southern Stamps, Rainey Shane, and the marketing team at Jamestown / Ponce City Market.

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