Film Box

Promotional Experience Kit

Creative Direction, Packaging, Publication, Illustration
2014

About Film Box

Film Box is a photography lab in Nashville by photographers, for photographers. "As photographers in search of beautiful images and a simple workflow return to this classic medium," writes Film Box, "we have – and are currently – witnessing a renaissance of film. This return to film photography is happening at a time when there are fewer labs offering film development & scanning services. We are simply trying to do our part."

About the design

Film Box requested a unique direct mail campaign that would celebrate the human, tangible process of film photography. A highly tactile package was designed to ship to photographers around the nation containing: a personal letter from the lab's founders; a mini newspaper celebrating film photography and containing information about the lab; and gifts for the recipients in the form of coupons for orders, film canister bags, a custom field notebook, and a screen-printed poster.

Box and Packaging

Laser-Engraved Wooden Slide-Top Box
Print Materials Designed to Match and Fit
Excelsior Shredded Wood Packing

Detail of laser engraved logo on wood
Film Box Newspaper on top of box
Custom Scout kraft notebook and muslin film canister bags next to film developer coupons

Lab Lookbook

Mini Newspaper

Celebrating the art and craft of film photography and the community of professional photographers, as well as containing information about the Film Box team and lab.

Stack of custom designed newspapers
Film Box studio info designed to look like a film roll processor information block
Film Box team bios and portraits in the custom newspaper
Newspaper spread about the company with a small icon and numbers infographic
Vintage camera drawing with a quote in gold that reads There is beauty and intention in the process of shooting film
Contributing photographers grid of images with Our Passion is Your Passion overlaid on top
Details of the article design around the love of shooting photos on film

Field Notebook

Custom Scout Book

Custom kraft paper notebooks with camera drawings on the cover
White belly band with camera logo stamped in gold around the notebooks
The back of the kraft Scout Book has an area to write the photographer's name

Coupons

Discount Offer Cards

Film development lab coupon design
The coupon is designed to look like vintage film canisters

Poster

2-Color Screen-Printed Poster Gift

Custom screen printed poster gift with line drawings of vintage cameras
Rolled up poster with yellow washi tape holding it closed
Opening aperture icon diagram along the bottom of the screen printed poster

Film Canister Bags

1 3"x5" Cotton Drawstring Pouch, and
2 5"x7" Cotton Drawstring Pouches

Hand stamped logo on cotton drawstring pouch

Illustration Assets

Mono-Width Line Art Camera Illustrations

Gold line art monowidth vector drawings of vintage cameras

Credits

Client
Film Box (Founders: Ryan Bernal and Austin Gros)

Creative Direction, Design, Illustration
Russell Shaw

Film Box logo design and letterhead design by Jeremy Stuart Barnes: (See his original branding project here)

Film Box 2014 Lab Lookbook Photography by the Film Box team unless credited otherwise.

All camera illustrations by Russell Shaw.

Special Thanks for production and fulfillment
Laura Hickey and the team at Dufeck, Aras Naujokas and the team at Bennett, Steven Fessey and the team at Mama's Sauce, Lindsay Arth and the team at Scout Books.

Contributing Photographers

  1. Cassidy Carson

  2. Jodi Miller

  3. Elisa Bricker

  4. Michael Howard

  5. Laura Partain

  6. Kristin Sweeting

  7. Marta Locklear

  8. Juan Solorzano

  9. Austin Gros

  10. Annie Parish

  11. Alyssa Valleta

  12. Joshua Gull

  13. Andrew White

  14. Bradley Spitzer

  15. Heather Jowett

  16. Nathan Westerfield

  17. Jamie Clayton

  18. Ryan Bernal

  19. Brett Price

  20. Marcie Meredith

Awards

2015 Regional Design Awards, Print Magazine, featured in The Southeast.

2015 HOW Design Promotion and Marketing Awards, Merit Winner. 

Online Press and Recognition

The Dieline

Case Study: Film Box (Scout Books)

Abduzeedo

Design Taxi

TrendHunter Marketing

Serif & Sans

Lumena

Branding, Guidelines